Own Brand Manager Private Label Non Food (f/m/d)

Job description

Our employees are the key to our success!

The zooplus team currently consists of more than 800 interdisciplinary specialists and managers from more than 50 countries who work at 10 international sites in the Sales & Marketing, IT, Operations and Administration departments. In order to remain successful against our competitors in the future, we are looking for individuals who can develop our business and help create a positive corporate culture by not only demonstrating versatile professional and methodological expertise, but also by showing a passion for performance, analysis and a solution-based approach. This includes dealing with rapid changes, intensive networking and an in-depth understanding of technology, the digital market and the business model's value-added chain.

In this position, you will be the responsible Brand Manager for our non-food private label portfolio. You design, implement and manage new and existing brand concepts, have full responsibility of the commercial performance, activate and retain customers, and push it to the next level. You own the brand.

Your responsibilities will be:

  • Development and management of a brand concept focused on a defined product range and/or target category with distinct USPs, brand positioning, target customers and respective portfolio.
  • Development of marketing plans for your brand and ensuring their implementation.
  • Sales responsibility for the brand and independent sales activation through promotions and campaigns to achieve targets
  • Independent management of external design and branding agencies.
  • Contribution to the development and definition of the non-food assortment and pricing strategies in close coordination with product management.
  • Conducting market, competition and range analyses.
  • Ownership and responsibility of ad-hoc departmental projects.
  • Participation in the development of the business unit strategy and ensuring its operational implementation.
  • Ownership and continuous analysis of commercial KPIs for deriving and implementing action plans.
  • Holistic approach to brands within an efficient e-commerce environment.
  • Close interface with functional stakeholders including sales, marketing, purchasing, replenishment, accounting, legal and external partners.


  • Successfully completed business-related degree.
  • Min. 3 years’ experience in brand/product management in FMCG and/or pet food
  • Strong competency in planning and developing branding strategies
  • Experience in the implementation of international projects
  • Understands the relevant processes and levers of a retailer, ideally e-commerce
  • Proven ability to understand customer needs and market requirements to enhance the customer experience
  • Proven ability to work cross-functionally.
  • Resilient, self-starter with experience in management of strategic and operational topics.
  • Solid analytical skills coupled with confidence in managing numbers and large amounts of data.
  • Teamplayer and able to work in a fast-paced environment with capacity to adapt quickly to changes.
  • Excellent verbal and written English language skills (German is a plus) and comfortable in an international environment.
  • Proficiency in MS Outlook, Excel, PowerPoint.

What we are offering you

Become a part of our success story and seize the opportunity to take on a real challenge in a dynamically growing company where there is huge scope for development and short decision-making processes. We are offering you a versatile, international-facing role in our motivated team with colleagues from all over Europe. Our Spanish office is at a great location in Madrid, with great infrastructure links. Additionally, we offer many benefits such as:

    ✈ 28 labour days of vacation (plus December 24th and 31st)

    ⌚ Flexibility first. Enter from 7 am to 10 am and organise yourself.

    🏠 Remote working flexibility (up to 60% remote).

    🏬 Offices in the city center of Madrid. Modern working spaces with table tennis, foosball, fresh fruit, beverages and company events.

    πŸ₯ Private medical healthcare insurance for all our employees.

    πŸ“– Continuous development through internal and external training opportunities.

    🎀 Participate in the technology community through our meetups and conferences.

    ✏ English, German and Spanish language courses.

    πŸ’² Discount in our zooplus shop for all our employees.

    🀝 Referral program. You will receive a bonus by helping us finding the best talent.

    🌍 We encourage diversity, meet our motivated and friendly teammates from over 50 nationalities.

Did we make you curious?

Then send us your application in English via our online application form.